Kaagazz, an Indian rolling paper brand whose name translates to “paper,” reflects a raw and culturally rooted identity. I worked with the brand as a freelance designer for over a year, contributing to packaging design and managing visual content for social media.

 

My role involved creating illustrated graphics and multiple weekly posts while maintaining a consistent visual language across platforms. Working within tight deadlines, the project required quick turnaround and adaptability while supporting the brand’s bold and expressive personality across both physical and digital touchpoints.