Smirnoff — Minty Jamun & Mango Mirchi Two India-exclusive flavors needed a visual language that felt native, not appropriated. Drawing from Indian miniature painting — jewel tones, flat perspectives, intricate borders — each flavor got its own compositional world. Key visuals, packaging, and social executions that treated Indian visual culture as a living system, not a costume.
Smirnoff
India Exclusive Flavour Launch
Minty Jamun & Mango Mirchi
Project Type :
Brand Identity + Packaging
Agency Work For Animal
While deeply cultural, the design remains contemporary—balancing illustration-heavy storytelling with strong hierarchy and clear brand presence. The result is a colourful, immersive key visual and packaging system that feels unapologetically Indian, visually indulgent, and unmistakably Smirnoff.
The visual system adopts a maximalist approach, using saturated colour palettes, stylised flora, narrative landscapes, and symbolic elements rooted in Indian art traditions. Rather than minimal restraint, the artwork celebrates abundance—mirroring the intensity of flavour and the richness of Indian visual culture. Every element works together to create a world around the bottle, where the product becomes the central character within a vibrant, illustrated scene.
